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Saturday, May 20 • 1:30pm - 4:00pm
Meet & Greet with HEC Paris

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What is it about your MBA program that students love the most?

Diversity is our richness, community is our strength.

 Tell us about one new course that has recently been added to your curriculum in the last year.  How do you see this influencing the current cohort?

 One of our latest new courses is “Creating Value from Emotion” and is focused on the luxury business. It provides students an opportunity to understand the essence of the luxury business and its unique ability to deliver superior profitability. A few key points will be to establish the difference between luxury, fashion and premium and understand that luxury demands a business approach that is completely different from mass market practices and requires its own unique set of rules. The course will also analyze key business drives and their complex interactions, as well as the pivotal role of emotion in the purchase decision.

Students will leave the class understanding that luxury is not a formatted recipe that can be endlessly and successfully replicated but a series of concepts and practices inviting each brand to reinterpret them according to its identity, history and values. A careful examination of the concepts of quality, craftsmanship and creativity will allow to understand their scope as well as their fundamental impact on brand perception and preference. A particular emphasis will be placed on understanding the implications of the emotions that drive luxury purchase pattern in the marketing management of the brand.

 If you could invite a fictional character to lecture in one of your courses, who would it be and what course would he/she teach?  Why?

 The Little Prince, Choices in Life

The iconic French character “Le Petit Prince,” is a curious, intuitive and open-minded. He bravely decides to explore the world and go beyond his safety net, much like our MBA participants, to discover life’s most important lessons. In his course, he would teach students the importance of learning from everyone you meet, as he did when he travelled to different plants, seeking and discovering the most important aspects of life that give us true fulfilment.

HEC Paris

HEC Paris MBA, a top ranking, 16-month program, provides the ideal environment for students to realize their full potential and become business leaders for the 21st century. Our 16-month program gives students the ideal amount of time to digest new information and build their CV through internships and specialized courses without keeping them out of the workforce for too long. The size of our cohort – limited to 250 students – guarantees a personalized learning experience that prioritizes our students and their goals. Participants, 90 percent international, are immersed in a hands-on, learning-by-doing, entrepreneurial environment.


Exhibitors
avatar for Alyssa Dominioni

Alyssa Dominioni

Marketing & Recruitment Manager for North America & Central Asia, HEC Paris
We are happy to offer you the opportunity to discover more about the HEC Paris MBA program. As a Recruitment Manager as well as student in the HEC Paris MBA program, I will do my best to offer insights into the program, and the admissions process, and answer all your questions... Read More →



Saturday May 20, 2017 1:30pm - 4:00pm
The Time Center: The Hall 242 W 41st St, New York, NY 10036

Attendees (20)




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