avatar for Ibrahim Ayub

Ibrahim Ayub

Experience Strategy & Design Consultant
New York
As a consultant at PwC, I work at the intersection of business strategy, human-centered design, and technology. I help companies better understand their customers and create user-centric products, services, and experiences. I've worked with a wide range of clients - from global Fortune 500 to local nonprofits - across industries, including retail, hospitality, telecom, and public sector. I've also recently started a service, Guided, that empowers individuals to design an intentional lifestyle using design principles.

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